MTV Announces Marketing Plans for Kylie's FAST GIRLS, HOT BOYS Series

March 2006

MTV has announced aggressive marketing plans for Kylie Adams's FAST GIRLS, HOT BOYS series.  The first installment, CRUEL SUMMER, is a launch title for the new fiction line being published under the MTV Books banner.

National advertisting on MTV, MTV2, and MTV U

Online promotions on teen websites and giveaways on teens@aol.com

Early teen buzz program on MTV.com

Promotion on shop.MTV.com

Features on Simonsays.com/mtvbooks

Cross promotion with MTV and MTV.com

Postcard mailing campaign to shopmtv.com consumers

Radio promos on MTV/VH-1 Radio affiliates

24-copy mixed floor display with special risers